Architectural rendering plays a vital role in the world of architecture. They provide valuable insights into details that should be kept or removed on a project, whilst also helping to visualise the final outcome.
Let’s take a look at what architectural rendering actually is, and why it plays a vital role in architecture.
What is rendering in architecture
Rendering in architecture refers to creating realistic visual representations of an architectural design. These can be 2D or 3D architectural renders produced using computer software.
Architectural rendering transforms drawings and plans into lifelike images that allow for a view of the project’s appearance and functionality before construction begins. This process involves modelling, texturing and 3D rendering to create accurate results.
Why architectural rendering plays a vital role in architecture
Aside from architectural rendering contributing to the final look of a project, it also helps many different aspects of the process.
Creating renderings helps architects develop their skills
As technology advances, architecture advances alongside it. This allows architects to constantly upgrade their skills as they can design more and more complex projects. Rendering also allows each team member to contribute their ideas and get an insight into what the end result will be.
Consider a team of architects working on designing a modern office building. Using 3D rendering, they can explore different layouts for workspaces, meeting rooms, waiting areas, etc. This allows them to test different configurations and elements together to inspire new ideas and, in turn, increase creativity and productivity.
Detailed visuals help to sell
Architectural rendering significantly enhances the selling process because it helps buyers or investors to see and emotionally connect with the product. By relying on architectural rendering, architects have a high-quality image showing the aesthetics and key features of a design, giving them a much higher chance of selling their services.
Ultimately, architectural renders help bridge the gap between concept and reality, making it easier to attract and engage potential buyers or investors.
Architectural renderings put the architect in control
Architects can visualise and refine designs before physical construction begins, which gives the architect a certain level of control over the project. With 3D architectural renders, architects can experiment with various design elements, ensuring that every aspect of the project aligns with their vision.
This control extends to identifying and addressing potential issues early in the design process, allowing for adjustments without the constraints of a physical product. It also increases the architect’s ability to execute their design concept accurately and efficiently. This can help them present ideas to clients and facilitate feedback and approval.
How can Born Digital help?
At Born Digital, we understand the important role that architectural renderings play in bringing your vision to life. With over 22 years of experience in the computer graphics industry, we utilise advanced 3D modelling and rendering software to deliver exceptional results.
Whether you need detailed interior and exterior 3D architectural visualisations, or a range of 2D and 3D plans, designs, and illustrations, Born Digital is here to help. Contact us today to discuss your upcoming projects and see how we can enhance your architectural presentations.