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Socially distanced outdoor cinema

Social distancing measures could be with us for some time. Companies running events such as festivals, theatre and outdoor cinema are looking for ways to hold events while keeping audience members apart and fill some of the void in our cultural calendar this summer.

Born Digital has recently completed a set of visualisations to help one such company, Summer Screens, advertise their new format of event to run later this year. The images are being used on their website, social media and other marketing materials.

This was a very interesting commission for a number of reasons.  The government guidelines for social distancing were changing.  Originally, the illustrations were to show the spacing at 2 metres.  Then the guidance changed to allow for 1 metre + and I rearranged the deckchairs to reflect this.  I was becoming concerned that social distancing measures might be dropped altogether and was eager to complete the images as quickly as possible.  Currently, the guidance has remained unchanged and the client is able to continue using them.

Summer Screens wanted the illustrations to have a dusk/sunset atmosphere.  We waited at the site (Caversham Court) but the sunset was not as we had hoped.  I took a number of photographs, bracketed, hoping that I might be able to adjust them in Camera RAW later.  Fortunately, cycling home through the fields near Mapledurham House, the sky was perfect and provided the sunset skies used in the final images.

Summer Screens - social media
 

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