Tag Archives: architectural visualisation

Socially distanced outdoor cinema

Social distancing measures could be with us for some time. Companies running events such as festivals, theatre and outdoor cinema are looking for ways to hold events while keeping audience members apart and fill some of the void in our cultural calendar this summer.

Born Digital has recently completed a set of visualisations to help one such company, Summer Screens, advertise their new format of event to run later this year. The images are being used on their website, social media and other marketing materials.

This was a very interesting commission for a number of reasons.  The government guidelines for social distancing were changing.  Originally, the illustrations were to show the spacing at 2 metres.  Then the guidance changed to allow for 1 metre + and I rearranged the deckchairs to reflect this.  I was becoming concerned that social distancing measures might be dropped altogether and was eager to complete the images as quickly as possible.  Currently, the guidance has remained unchanged and the client is able to continue using them.

Summer Screens wanted the illustrations to have a dusk/sunset atmosphere.  We waited at the site (Caversham Court) but the sunset was not as we had hoped.  I took a number of photographs, bracketed, hoping that I might be able to adjust them in Camera RAW later.  Fortunately, cycling home through the fields near Mapledurham House, the sky was perfect and provided the sunset skies used in the final images.

Summer Screens - social media

Commissioning an Architectural Visualisation


Most jobs are conducted entirely by e-mail and phone.  Final images are usually delivered via our secure file sharing service.

The process, in brief…

1. To begin with, ask for quote,

2. we will send you a quotation,

3. if the quote is agreeable we will begin work,

3. the client reviews the work as it progresses,

4. finished images are delivered to the client.

The process, in detail…

1. To begin with, ask for quote.  For buildings email us a set of elevations and a site plan with a brief description of the views you require.  For products email drawings, sketches or image reference of the design.

2. We will send you a quotation.  If the quote is agreeable we will send an information request and, once we have received the information we require, work will begin.

Ideally, we like to work from CAD drawings as these are more accurate and make the process quicker.  However, we will work from PDFs, hand-drawn drawings, sketches or photographic reference.

3. The client reviews the work as it progresses through roughly three stages:

Stage 01 – Modeling phase

Process - Model 01

We begin by building a digital 3d model of the building or product and draft images are emailed to the client.  At this stage the model is presented as a “white card” or “clay” model allowing the client to check the underlying architecture and structure.

The client also checks the proposed angles of view and sends a list of amendments.  Once the client is happy with the model we proceed to the next stage…

Stage 02 – Lighting and materials

Process - Materials 01

We now apply the materials and colours and set up lighting.  Once again, draft images are emailed to the client.

The client checks materials and lighting and sends a list of amendments.  Once the client is happy with the materials and lighting we proceed to the next stage…

Stage 03 – Post-production

[#Beginning of Shooting Data Section] Nikon D2X Focal Length: 19mm White Balance: Auto Color Mode: Mode II (Adobe RGB) 2006/03/20 14:44:40.1 Exposure Mode: Manual AF Mode: AF-S Hue Adjustment: 0° TIFF - RGB (8-bit) Metering Mode: Spot Tone Comp: Normal Sharpening: Normal Image Size: 4288 x 2848 1/60 sec - f/5.6 Flash Sync Mode: Not Attached Noise Reduction: OFF Exposure Comp.: +0.7 EV Lens: 12-24mm f/4 G Sensitivity: ISO 100 Image Comment: [#End of Shooting Data Section]

Finally, we apply the 2D components to the images such as people, plants and background and foreground elements.

Draft images submitted to client and the client checks the post-production elements and sends list of amendments.

At this stage any amendments to the model, angles of view, materials or lighting will incur an additional charge.

4. Finished images are delivered to the client.  Final images are usually delivered via our secure file sharing service.  Smaller image files can be sent via email and prints can also be organised.

A PDF version of the process can be downloaded below along with a copy of our information request sheet:


Information Request

The Born Digital Blog


Welcome to the first blog post for Born Digital.  Born Digital specialises in architectural and product visualisation.  You can find out more about our services by visiting our services pages.

This blog will be a place to share news and recent projects, explain visualisation tools and techniques and display extra portfolio images and information not available on the main website.  This blog will also contain tutorials, share related interests and make available images and textures.