Architectural signage and maps are evolving into sophisticated wayfinding systems to help people navigate towns, cities and other spaces quickly and easily. Using 3D modelling tools, Born Digital produces illustrations of key landmarks and buildings which are incorporated into city, campus, airport, hospital, and museum maps, and other wayfinding signage and systems.

“Carl creates beautiful 3D illustrations and is a delight to work with.”

Emilia Bermejo Ford, City ID

We have worked on high-profile projects such as Legible London, the 2012 Olympics, the Barclays Cycle Hire scheme, and, most recently, Bristol Legible City. Since 2007 Born Digital has worked with Transport for London, several design agencies and other town councils to provide wayfinding illustrations for projects in London, Bournemouth, Brighton, Bristol, Bury, Hong Kong, Horsham, Ipswich, Leeds and Peterborough.

As well as city applications, we can apply our expertise to create academic and corporate campus wayfinding and interior wayfinding graphics.



Our interiors portfolio and residential portfolio shows many examples of our exterior and interior 3D architectural visualisations and renderings.

City ID commissioned Carl at Born Digital to create a family of 3D illustrated landmarks to be used within maps, on the signs across Bristol for Bristol Legible City Pedestrian Wayfinding system.

Carl creates beautiful 3D illustrations and is a delight to work with. His open, communicative, and helpful approach allowed us to understand the detailed process, and enabled us to quickly overcome any challenges. Carl is knowledgable and suggested alternative solutions that suited our needs. We were offered 360 degree rotations of all the illustrated landmarks exported in a suitable file format so that City ID and our client have easy, flexible use of them after the project sign off.

Emilia Bermejo Ford
• City ID

The graphic image allowed us to put the property on the market much earlier than would otherwise have been possible. We got an unbelievably quick sale on the property as it really gave potential clients a very good idea of the finished product. If we had not sold at this early stage, the price we would have been marketing at would have been considerably less.”

Rachel Long
• Primesite Construction

We have worked with Carl from Born Digital over a number of years to prepare photorealistic images, internal and externally for presentation to planners and clients. Carl allows us to develop the design from simple 3D images, to a fully rendered version, and is patient in allowing us to test out different ideas in 3D, which is a great asset to the design process.

Andy Down
• Archplan Architects

Carl’s services to us generally include computer modelling and computer generated perspectives: most recently for a contemporary 23-storey residential development. For us the quality of his work is very high, and he seems to push the boundaries with each new commission.

Carl is extremely good at delivering on the deadlines put before him, but is also very willing to listen and work through changes that might arise with the design… even if it makes his deadline tighter! We consider Carl very easy to work with and, as his fees appear to be very competitive too, we always nominate Carl to our clients when suitable opportunities arise.

Stefan Stolarski
• David Wood Architects

Carl seemed incredibly efficient and eager to please from the start and showed an excellent understanding of the brief for CGIs for a 5-bedroom dwelling with 10,000 sq ft outbuilding. Nothing was ever a problem and all our target dates were met. Carl suggested some good ideas and there were very few changes required to the images. We were delighted with the images and the service provided.

• Culham Park Farm Ltd

Over nine years we’ve worked together with Carl to develop a specific style for computer generated images of developments. Carl is willing to learn and to pick things up so that he always knows what we want. He’s worked on housing developments as large as 250 units to a block of apartments, from art deco and conversions to glass and metal buildings.

Carl is ever so affable and easy to work with, and very flexible when presented with tight deadlines. By working together under these constraints, he produces the high quality images we require.

Kim Bell
• Higgins Homes


At Born Digital, we understand that effective wayfinding signage is crucial for creating intuitive and navigable environments. Our approach to wayfinding signage design is rooted in clarity, functionality, and aesthetics, ensuring that every visitor can easily find their way with confidence and ease, whether they’re navigating a hospital, college, or entire city.

With decades of experience across a variety of projects, Born Digital has mastered the ability of helping thousands of people get exactly where they need to go.


Effective wayfinding solutions must be tailored to the unique characteristics and requirements of different environments. At Born Digital, we specialise in designing customised wayfinding graphics that address the specific challenges and needs of each client.

  • Healthcare facilities like large hospitals and clinics

  • Educational campuses like universities and colleges

  • Transportation hubs like train stations and airports

  • Retail spaces like indoor and outdoor shopping spaces

  • Public spaces like parks and city centres

Born Digital understands that each environment presents unique wayfinding challenges. Our tailored wayfinding services are designed to meet the specific needs of any space, ensuring that users can navigate with confidence and ease. Contact us today to learn how we can transform your environment with our expert wayfinding services.



An image of houses lined up next to eachother


Wayfinding is the process of navigating and orienting oneself in a physical space. It involves understanding your location, determining your destination, and choosing the best route to get there. Wayfinding combines various elements like signage, maps, symbols, and architectural features to help individuals find their way efficiently and effectively within a built environment.
Wayfinding signage refers to a system of visual cues, including signs, symbols, and maps, designed to guide people through a physical environment. These signs provide essential information at key decision points, helping users make informed navigation choices. Effective wayfinding signage is clear, concise, and strategically placed to ensure easy and intuitive navigation.
Wayfinding means the strategies and techniques used to guide people through a physical space, ensuring they can navigate complex environments without getting lost. It involves understanding spatial orientation, creating navigational aids, and using visual and environmental cues to direct people from point A to point B.
The five principles of wayfinding include:

  1. Create an identity at each location: Ensure every location has a unique and recognisable identity to help users distinguish different areas.

  2. Use landmarks: Incorporate landmarks to serve as reference points that can help people orient themselves and navigate more easily.

  3. Create well-structured paths: Design paths that are clear and direct, making navigation intuitive and straightforward.

  4. Create regions of differing visual character: Differentiate regions within a space by using varying visual themes to help users recognise and remember areas.

  5. Don’t overload with information: Provide just enough information to guide users effectively without overwhelming them, ensuring clarity and simplicity in communication.
Wayfinding in healthcare refers to the systems and strategies used to help patients, visitors, and staff navigate through healthcare facilities, such as hospitals and clinics. Given the complexity and often stressful nature of these environments, effective wayfinding is crucial. It reduces anxiety, improves the overall experience, and ensures timely arrival at appointments or emergencies. This can include clear signage, interactive kiosks, digital directories, and well-designed architectural elements.
Digital signage enhances wayfinding by providing dynamic, interactive, and up-to-date navigational information. It can display maps, directions, and alerts in real-time, and adapt to changing circumstances, such as temporary closures or emergencies. Digital signage can also be integrated with mobile devices, offering personalised navigation assistance. Additionally, it can provide multilingual support and accessibility features, making wayfinding more inclusive and efficient.
Wayfinding is important because it improves the usability and accessibility of spaces, making it easier for people to navigate and reducing the likelihood of getting lost. Effective wayfinding enhances the user experience, reduces stress and frustration, and ensures safety. In commercial settings, it can increase customer satisfaction and retention. In public spaces, it helps people move efficiently and comfortably, and in emergency situations, it can be crucial for directing people to safety.
Wayfinding works by utilising a combination of spatial planning, visual cues, and navigational aids to guide individuals through an environment. It begins with a clear understanding of the user’s needs and the space’s layout. Wayfinding systems include elements such as:

  • Signage: Clear, concise signs at key decision points.

  • Maps: Both static and interactive maps that provide an overview of the space.

  • Landmarks: Distinctive features that help with orientation.

  • Colour Coding: Using different colours to designate different areas or routes.

  • Lighting: Ensuring spaces are well-lit for visibility.

  • Digital Solutions: Interactive kiosks, mobile apps, and digital displays that offer real-time information and personalised guidance.



Image of a 3 dimensional house


Whether you are a developer, designer or architect, we can save you valuable time and money by producing digital illustrations of your designs.

A 3D design of the interior of a kitchen

3D Rendering

Born Digital combines the industry experience of our director, a trained architect and experienced 3D digital illustrator with continuing investment in high-quality digital technology.



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